Archive June 2006
The Power of Personal Branding
By Mike Myatt, Chief Strategy Officer, N2growth With as much as 80% of a corporation’s net value being comprised of its brand equity it’s no wonder that almost 1.5 trillion dollars was spent in 2006 on corporate branding initiatives. While most CEOs readily understand the need to build brand equity at the corporate level or for products, services, intellectual ...
The Name Game: Part 3
By Mike Myatt, Chief Strategy Officer, N2growth This is the 3rd and final post in this series on naming. The fist post dealt with how to select a naming firm, the second post addressed the components that go into creating a great corporate name and this post will deal with other venues within the naming ...
The Name Game: Part 2
By Mike Myatt, Chief Strategy Officer, N2growth Today’s post is part two in a three part series on naming. Yesterday’s post contained advice on how to select a naming firm and today’s post will cover the elements that go into creating a great name. Contrary to popular belief all of the great names have not ...
The Name Game: Part 1
By Mike Myatt, Chief Strategy Officer, N2growth The disciplines of branding and corporate identity have long been personal passions of mine, and nothing within this genre holds greater fascination for me than the practice of corporate naming. This post is the first in a three post series and will discuss whether corporate naming should be ...
What Really Matters?
By Mike Myatt, Chief Strategy Officer, N2growth I must confess that I’m not a movie critic and I’ve never written a film review, but I guess there’s a first time for everything. I just returned from the movie theatre with my family where we watched Pixar Studio’s “Cars”. On the way to the movie I ...
The Power of Focus
By Mike Myatt, Chief Strategy Officer, N2growth I am frequently asked what it takes to become more productive. My answer is simple Become very, very focused. Focus has always been a characteristic that has served me well. Focus results in aligned priorities, order, discipline, and productivity. That sounds simple enough doesn’t it? Then why is ...
Which Search Engine Reigns Supreme? The Answer Might Surprise You.
By Mike Myatt, Chief Strategy Officer, N2growth Just think about how many times a week you search for something on the Internet 10, 20, 50, 100+ times? Reflect back upon any major business decision you’ve made over the last few years and my guess is that you utilized the Internet at some point in time ...
How to Capitalize on a Strong Brand
By Mike Myatt, Chief Strategy Officer, N2growth OK, so you’ve made all the right moves and built a strong, recognized brand Now what? Don’t make the mistake of many companies who rely on existing brand recognition to carry them forward. Rather take your recognized brand equity and leverage it into new strategic partners, broader and ...
How to Win the War for Talent
By Mike Myatt, Chief Strategy Officer, N2growth Due to numerous requests I have agreed to post a reprint of an article that I previously authored in which I describe the undeniable value of talent in the workplace. Here you go… I am often asked to write or speak on the issues surrounding recruiting and retaining ...
The Power of Instant Messaging
By Mike Myatt, Chief Strategy Officer, N2growth If you think Instant Messaging (IM) is just for teenagers you may want to reconsider that thought I have been using IM as a business tool since it was first released in 1996. As the technology has improved and more people have gone online IM has just become ...