Online Marketing Blog

Archive for January, 2007

Becoming an Effective CEO

Tuesday, January 30th, 2007

By Mike Myatt, Chief Strategy Officer, N2growth

We’ve all witnessed the CEO who tries to do too much, and conversely most of us have also observed the chief executive in stealth mode who accomplishes very little. We’ve gladly followed the bright, affable and charismatic CEOs and rebelled against the arrogant and self indulgent executives who love to do little more than pontificate about their legendary prowess. So what makes a great CEO? In today’s post I’ll share my perspective on what constitutes a CEO worthy of the title… 

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The War on Terror

Wednesday, January 24th, 2007

By Mike Myatt, Chief Strategy Officer, N2growth

After watching the State of the Union Address this evening I felt compelled to refrain from my normal discourse on the topic of business in lieu of a one night only departure in favor of political commentary. Following the devastation that occurred on September 11th there was little doubt in anyone’s mind that a full-scale war was not only imminent but justified. Much like the bombing of Pearl Harbor was enough to unify the United States which had been previously divided over the war in Europe, 9-11 similarly united the American public in their conviction to aggressively defend our soil against those that would commit such heinous acts of aggression against innocent civilian targets. In today’s post I’ll share my thoughts on the war on terror

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Interview with Carolyn Kepcher

Tuesday, January 23rd, 2007

By Mike Myatt, Chief Strategy Officer, N2growth

As most of you know I’m always interested in exchanging information with people who have successfully crafted strong personal brands through careful attention to managing their reputations while in the public eye. I recently had the pleasure of interviewing such an individual. Carolyn Kepcher formerly of The Trump Organization and best known to the public for her role as Donald’s intelligent and level-headed top executive on the hit TV show “The Apprentice” has built a very strong personal brand. Donald hand picked Carolyn for her part on “The Apprentice” from the ranks of his senior executives. “She’s also very firm, very tough, very smart, very shrewd and has good judgment” said Trump. My perception from my limited interaction with Carolyn is that she has played her cards well…She has obviously leveraged her experience, savvy and very strong work ethic to create a level of personal branding to be envied by all.  On to the interview…

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Branding Gone Bad…

Tuesday, January 23rd, 2007

By Mike Myatt, Chief Strategy Officer, N2growth

Branding when done properly is extremely powerful and branding gone bad is well…bad. This will likely be the shortest post I ever author as the link to the following video speaks for itself…If you want to view the ultimate case study in poor brand management then turn up your speakers and click here…I hope you enjoy this as much as I did…

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