Archive for October, 2007
Vocabulary…It Does Matter
Wednesday, October 31st, 2007By Mike Myatt, Chief Strategy Officer, N2growth
Regardless of your station in life vocabulary matters…It matters to an even greater degree for those aspiring to be successful in the business world. Before I go any further let me state for the record that I’m not a prude nor am I a mama’s boy. I’ve traveled the world, spent years in athletic locker rooms, served in the military and have been in my fair share of interesting places. I’m also not going to present a religious argument or come at this topic from the perspective of academic elitism. That being said, I am going to tell you what I think of the value of possessing a great vocabulary. Moreover I will comment on what I believe to be appropriate and inappropriate use of speech and I’ll do it all without pulling any punches.
Read The Full PostHiring Criteria
Monday, October 29th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
I was casually reading the results of a survey on the topic of hiring methodologies this weekend when one particular survey question really caught my attention: “When considering a new hire, what is the one characteristic or attribute of the candidate that would most influence your hiring decision?” The “right” answer seemed quite obvious to me, but in reading the respondent’s (100 hiring managers, executives and HR types) answers I was truly amazed at what I saw…It is no wonder that companies struggle with talent management when they hire based on the wrong evaluation metrics. In today’s post I’ll share my observations and conclusions drawn from the information gleaned in reviewing the survey…
Read The Full PostTen Things That Sell
Wednesday, October 24th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
Each week I receive a tremendous volume of e-mail asking questions about a wide variety of business topics. I received one of these e-mails yesterday which peeked my curiosity as it was not only a great question, but it also challenged me to answer the question in a specific format. The question was: “Can you provide a list of 10 things that appeal to buyers and explain why they appeal to buyers in simple English?” I’m always up for a challenge so in today’s post I give my opinion on the top things that sell…
Read The Full PostMarketing Made Simple
Sunday, October 21st, 2007By Mike Myatt, Chief Strategy Officer, N2growth
One of the most entertaining things you can do in business is to attend a meeting where a group of senior executives begin to pontificate on the subject of marketing. I have more fun watching people attempt to distinguish between marketing, advertising, branding, mediums, channels, markets, verticals, sectors, business development, sales, communications, public relations, etc. It never ceases to amaze me at how something so simple can become so convoluted, and how people can so passionately take a completely ridiculous stance and want to defend that position to the death. In this blog post I will attempt to demystify the subject of marketing and give you some actionable items can be implemented immediately to generate improved results.
Read The Full PostDigital Marketing
Wednesday, October 17th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.
Read The Full PostTime Is A Key Success Metric
Tuesday, October 16th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
Even though time is a key success metric I am always amazed at how many executives don’t manage it as such. Time is indeed a precious and finite commodity and those professionals that manage it wisely are those that achieve the greatest results. Show me an executive that doesn’t leverage time to its highest and best use and I’ll show you an executive likely to be replaced by one that can. In today’s blog post I’ll examine the value of time.
Read The Full PostLeveraging Corporate Real Estate
Tuesday, October 9th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
Most corporations of any size and scale have large investments in the land and facilities necessary for the successful operation of their business. While making corporate investments into real estate assets may seem to be a reasonable strategy at first glance, they are rarely investment or capital driven decisions, but rather operating decisions that in retrospect usually fail to maximize the leverage and value of their land and facilities beyond what is typically provided for within traditional ownership and financing structures. In today’s post I’ll address one of the popular options for leveraging your corporate real estate assets
Read The Full PostIQ - Influence Quotient
Monday, October 8th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
As a CEO or entrepreneur your “Influence Quotient” is the IQ you need to pay attention to. Your influence quotient will be a much greater determinant of your ultimate success than your “Intelligence Quotient” could ever be. Innate, raw intelligence while certainly something to be prized, is much more common and much less powerful than real influence. In today’s post I’ll examine the often misunderstood value of influence…
Read The Full PostInternet Vision and Strategy
Thursday, October 4th, 2007By Mike Myatt, Chief Strategy Officer, N2growth
Here is a message that you might not want to hear I am willing to bet that your company is not even remotely beginning to harness the full power of the Internet. Moreover I’m also willing to bet that you probably already know this. In a recent survey conducted by WebTrends in which more than 250 Chief Marketing Officers were polled, only 4% of respondents rated themselves and their staffs as “experts” on web marketing trends, strategies and technologies.
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