Archive July 2009
Spreadsheet H*ll
By Mike Myatt, Chief Strategy Officer, N2growth Any CEO or entrepreneur still vertical and breathing has spent more hours than they can likely count pouring over poorly conceived financial information. I probably review at least 50 spreadsheets a week, and few things chap me more than a worthless attempt at using Excel. While PowerPoint presentations certainly receive ...
Understanding Your Customers
By Mike Myatt, Chief Strategy Officer, N2growth Many businesses find that understanding their customer base is often easier said than done, which is why I’ve written often on the importance of maintaining an external focus with an emphasis on customer centricity. Let me put this as simply as I can…If you want to succeed in business, ...
Leadership vs. Management
By Mike Myatt, Chief Strategy Officer, N2growth As a person who makes their living in the field of leadership, I can tell you without any doubt that “Leadership” is different than “Management.” While there seems to be a never ending stream of politically correct pontificating in corporate circles about the differences between managers and leaders, most of ...
Family Business
By Mike Myatt, Chief Strategy Officer, N2growth Family Business…a quote from Charles Dickens sums up my feelings about family businesses: “It was the best of times, it was the worst of times.” Oh what a conundrum…Family business; should I, or shouldn’t I? Today’s Myatt on Monday’s question comes from an entrepreneur who asks: “Should I ...
I Hate Spam
By Mike Myatt, Chief Strategy Officer, N2growth I don’t just hate Spam, I actually loathe it…There is a big difference between legitimate marketing practices and the use of Spam disguised as legitimate marketing. Spam is NOT a legitimate marketing tactic. Spam is unsolicited, illegal, unethical, intrusive, abusive, and rude. Furthermore, it is very costly both in ...
Marketing Made Simple
By Mike Myatt, Chief Strategy Officer, N2growth What is marketing? One of the most entertaining things you can do in business is to attend a meeting where a group of senior executives begin to pontificate on the subject of marketing. I have more fun watching people attempt to distinguish between marketing, advertising, branding, business development, sales, ...