Online Marketing Blog

Archive for April, 2008

« Previous Entries

Intellectual Property

Tuesday, April 29th, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

While the security aspects of intellectual property (”IP”) are often sacrificed for speed to market considerations in today’s world of mash-ups and knock-offs, I believe when it comes to IP it is possible to have your cake and eat it too. The protection of all forms of intellectual property (”IP”) should constitute common sense and require no real explanation, however the courts are littered with case law precedent that has been decisioned against some of the largest and most sophisticated companies on the planet. What should be routine business 101 protocol, can easily turn into major financial and operational debacles if you don’t have a solid grasp of IP law. In today’s post I’ll discuss the basics of identifying and protecting your intellectual property.

Read The Full Post

The Power of The Written Word

Friday, April 25th, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

In today’s post I want to focus on the acquisition of knowledge gained through reading. While there are certainly numerous other ways to learn (experience, classroom instruction, digital learning, etc.) I am a huge fan of the benefits of professional development gained from good old-fashion reading. Someone once said “you are what you read” and while I think there is far more to the equation of our individual make-up than our choice of reading material, there is also an element of truth contained in the aforementioned quote.

Read The Full Post

Customers vs. Clients

Thursday, April 24th, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

Is your business built around customers or clients? Are you simply a purveyor of products and services to your customers or do you enlighten, add value, inform, advise, counsel, and advocate on behalf of your clients? There is not only a definitional difference between the terms customers and clients, but there are also tremendous strategic, operational, and philosophical differences between companies who sell customers and those that serve clients. In today’s post we’ll go beyond semantics and definitions to get at the core of some principles that can radically improve your business, your brand, and your future…

Read The Full Post

Emotional Control

Tuesday, April 22nd, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

Don't be a stooge...Keep your emotions under control.Emotional Control is a discipline that all top CEOs need to have a grasp of. There has been no shortage of information published on the topic of Emotional IQ or what’s referred to as EQ in recent years. After all, being in touch with your emotions, as well as being in tune with the emotions of others is an important trait for any leader to possess. However I believe the more important emotional trait for CEOs and entrepreneurs to gain mastery over is what I call EC or emotional control. In today’s post I’ll discuss the value of gaining control over your emotions…  

Read The Full Post

Employee Engagement

Tuesday, April 22nd, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

I’ve written before about the critical importance of CEOs and entrepreneurs having an external focus. Long gone are the days where the executive leadership of a company can remain sequestered in their offices with an internal focus on hard metrics. It is the soft metrics of customer centricity and employee engagement that will create sustainable growth in revenue and brand equity. In today’s post I’ll examine the need to have a fully engaged work force…  

Read The Full Post

The Economy…Getting Worse

Monday, April 21st, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

Intraday News Alert - Apparently the Economy is getting worse at a much more rapid rate than I thought. It is rare that I’ll make an intra-day post, but I felt it would be irresponsible not to report on some of today’s economic news. I have been stating for quite some time now that we are clearly in a recession while many academics are still debating the issue. However the real issue is not are we, or aren’t we, but rather how bad is it really going to get…

Read The Full Post

Finally, A Law Firm That Gets It…

Monday, April 21st, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

Surely I jest…A law firm that gets it? I have been waiting to be able to make this statement for most of my professional life, and to be candid, I actually thought I would be dead and buried long before I found a firm that would wake up and smell the roses. No single industry has been guilty of lagging behind the times more than the legal profession. In fact, I think it is fair to say that no industry is more adverse to change than our venerable friends in the practice of law. In today’s post I’ll refer you to a law firm in Chicago that is going to revolutionize the way attorneys conduct business in the future…  

Read The Full Post

Polishing Your Public Speaking Ability

Thursday, April 17th, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

If your public speaking ability is a bit rough around the edges, then today’s post is written for you. If you’re a CEO or CXO you will be called upon to speak on a fairly routine basis…You better get used to it, and you better get it right. The downside of public speaking is that nothing has the potential to highlight your flaws like the spotlight of being center stage. In today’s post I’ll share some of the most common mistakes made by executives and entrepreneurs who either voluntarily or involuntarily find themselves hooked up to the microphone…

Read The Full Post

Your Story Matters

Tuesday, April 15th, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

So, what’s your story? If your personal or corporate brand doesn’t tell a story, then your brand is lacking the very essence of what makes a strong brand…The story. There is no denying that everybody loves a good story, and there is a reason why…think about novels you’ve read, movies you’ve watched, speeches you’ve listened to, ads that have hooked your interest, or virtually any other message delivered by any other medium and it’s the story that either seals the deal, or leaves you feeling cheated. In today’s post I’ll discuss the value in creating a strong brand story…

Read The Full Post

Social Networking 3.0

Monday, April 14th, 2008

By Mike Myatt, Chief Strategy Officer, N2growth

Social Networking 3.0…Okay, I said it and I’m sticking to it. It is time for Social Networking to live up to its potential and make the iterative leap to next generation Social Networking, or “Social Networking 3.0″ if you will…While I have no intention of disputing the commercial success of YouTube (Google purchased it for $1.65 Billion dollars when it was only a 9-month old company), FaceBook (more than 60 million active users with more than 250,000 new users joining daily), or any number of other organizations that have monetized on their first mover or early adopter advantage, Social Networking is still in its infancy. For Social Networking to make the next leap in maturation it will need to move beyond advertising driven consumer models and evolve to an enterprise class business platform. In today’s post I’ll examine what needs to happen for Social Networking to go 3.0…

Read The Full Post « Previous Entries