With as much as 80% of a corporation's net value being comprised of its brand equity, it's no wonder that…
This is the 3rd and final post in this series on naming. The first post dealt with how to select…
Today's post is part two in a three-part series on naming. Yesterday's post contained advice on how to select a…
The disciplines of branding and corporate identity have long been personal passions of mine, and nothing within this genre holds…
I must confess that I'm not a movie critic and I've never written a film review, but I guess there's…
OK, so you've made all the right moves and built a strong, recognized brand Now what? Don't make the mistake…
Due to numerous requests, I have agreed to post a reprint of an article I previously authored describing the undeniable…
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