President Gerald R. Ford once said: “If I went back to college again, I’d concentrate on two areas: learning to write and to speak before an audience. Nothing in life is more important than the ability to communicate.”
Most executives know exactly what Ford meant because they spend a lot of time in front of others trying to get their points of view across. Invariably they do a good job in front of small groups; no doubt a key factor in their ability to climb the proverbial corporate ladder. But it is in front of more formal audiences that some falter. In formal situations, such as when delivering a presentation, some managers seem to withdraw rather than project, and as a result they diminish the power of their message, and frankly their prospects for advancement.